August 16th, 2018

Iced Tea Commercial Competition

Iced Tea Judges

Scott Svihula | Hula Consulting
Scott Svihula has carved out a niche as an expert in the specialty coffee and tea industry. His discerning palate has garnered him many industry awards and achievements. He further fortifies his multi-faceted skill set encompassing strategic planning, product development, operations, marketing, quality assurance, regulatory compliance, training, sales and field-to-cup production management. He brings exceptional business acumen focused on enhancing sales and revenue growth within regional and nationally leading brands supported by impactful advertising, continuous research, and a talent for identifying and capitalizing on emerging industry trends. Scott recently started his own tea and coffee consulting business, Hula Consulting™, to offer a unique one stop service approach offering everything a company needs to grow, whether they are a startup or have been in business for decades. His customized consulting approach allows companies to capitalize on his skills and knowledge to target specific growth areas.

John Cullicott | President and COO, Walters Bay
John has over 16 years of experience in the tea industry. As the President and COO of Walters Bay, he is part of the Walters Bay team that pioneered the grower-direct business model which focuses on sustainability, traceability, and transparency. His operational experience covers the full supply chain from tea nurseries and tea gardens to tea processing factories and packaging. John was also part of the development team that created category winners at the North American Tea Championship for 12 years in a row. He has attended and been a featured speaker at international conferences and trade shows on tea and helped develop some of the first STI courses on tea growing and processing.

Eliot Jordan
Eliot Jordan has been selecting and blending the finest premium teas since 1990. The Berkeley, Calif. native first fell in love with tea while working as a part-time employee at the original Peet's Coffee & Tea store on Vine Street in Berkeley's renowned “Gourmet Ghetto” in 1985. He developed his palate as a trainer for the then-small chain of Peet's stores, doing comparative tastings of tea and coffee with employees and customers alike; then gradually moved into the tea purchasing and blending role.

In his role as tea buyer, Eliot introduced new offerings, like Peet's unique Rare Teas, and created new tea blends, most notably Pride of the Port and Holiday Breakfast. Eliot's expertise and commitment to offering only the finest, hand-selected teas have earned Peet's an international reputation for quality that has become the standard by which all other companies are judged.

In 2015 Eliot joined Mighty Leaf Tea, following the purchase of the company by Peet's. Adopting and refining the Mighty Leaf portfolio of teas was the first step, followed by a slew of new product development. He helped bring to life Mighty Leaf's new Tea & Company line, Wellness line, Origins line, and revamped the foodservice Iced Tea offerings.