Eliot Jordan has been selecting and blending the finest premium teas since 1990. The Berkeley, Calif. native first fell in love with tea while working as a part-time employee at the original Peet's Coffee & Tea store on Vine Street in Berkeley's renowned “Gourmet Ghetto” in 1985. He developed his palate as a trainer for the then-small chain of Peet's stores, doing comparative tastings of tea and coffee with employees and customers alike; then gradually moved into the tea purchasing and blending role.
In his role as tea buyer, Eliot introduced new offerings, like Peet's unique Rare Teas, and created new tea blends, most notably Pride of the Port and Holiday Breakfast. Eliot's expertise and commitment to offering only the finest, hand-selected teas have earned Peet's an international reputation for quality that has become the standard by which all other companies are judged.
In 2015 Eliot joined Mighty Leaf Tea, following the purchase of the company by Peet's. Adopting and refining the Mighty Leaf portfolio of teas was the first step, followed by a slew of new product development. He helped bring to life Mighty Leaf's new Tea & Company line, Wellness line, Origins line, and revamped the foodservice Iced Tea offerings.