Winners of the Tea Championship are announced after each respective evaluation, personally and in the press release. Winning companies receive a formal announcement letter that includes the tea’s rating and ranking as well as a print-ready seal that can be used for all promotional materials and packaging.
Many past winning companies have chosen to incorporate the official North American Tea Championship seal on the face of their winning products. These eye-catching seals demand consumer’s attention, giving winning products special emphasis and appeal amid the cluttered shelves of many retailers.
Additionally, many winning companies announce their achievement via press release sent to their local media circuits. These press releases are often adorned with the North American Tea Championship winning seal and receive local attention.
Most recently, the official North American Tea Championship press release was picked up by Food Engineering Magazine. This publication featured the winners of the 2012 Packaged Single-Service Class, giving the winning companies great exposure to their readership.
Winning companies also have an opportunity to showcase their teas at the annual World Tea Expo, the premier trade event for the industry, in the North American Tea Championship Winner’s Tasting Circle if exhibiting. The Winner’s Tasting Circle grants winning companies the opportunity to showcase their winning product to thousands of industry buyers, tea shop owners, and other professionals in a focused environment.